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The Critical Factor

The Critical Factor

30/07/2017 30/07/2017

A client needs to know that an agency's KPIs are directly linked to their own KPIs, says Raja-Paul Youssef, Associate Account Director, MEC MENA.

A client needs to know that an agency's KPIs are directly linked to their own KPIs, says Raja-Paul Youssef,...

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MEC MENA MEDIA FACES TO WATCH 2017

MEC MENA MEDIA FACES TO WATCH 2017

30/04/2017 30/04/2017

Campaign Middle East profiles young...

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Trouble in the Air

Trouble in the Air

09/04/2017 09/04/2017

Content will remain a significant challenge for the GCC's free-to-air TV industry, says the regional head of TV and Multiscreen at MEC MENA, Bhaskar Khaund in GMR's April 2017 issue.

Content will remain a significant challenge for the GCC's free-to-air TV industry, says the regional head of TV...

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MEC Commerce expands into MENA

MEC Commerce expands into MENA

09/03/2017 09/03/2017

MEC, today announced the launch of...

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The over-analysis of digital - moving beyond behaviour

The over-analysis of digital - moving...

21/11/2016 21/11/2016

"Full-screen takeovers are one of the main drivers of annoyance - the same ads that have a unique selling point of higher engagement and click-through rate.  Perhaps ad-blocking is the kick-starter we needed to re-evaluate our approach", says Scott Spurgeon, Senior Digital Manager.

"Full-screen takeovers are one of the main drivers of annoyance - the same ads that have a unique selling point...

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Performance Content and the future of SEO

Performance Content and the future of SEO

21/11/2016 21/11/2016

"As Google keeps saturating its first result page with ads, knowledge graphs and other products, the real estate for organic results has become more and more competitive".

"As Google keeps saturating its first result page with ads, knowledge graphs and other products, the real estate...

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COULD THE INTERNET OF ME POWER THE NEXT MARKETING UNICORN?

COULD THE INTERNET OF ME POWER THE NEXT...

21/11/2016 21/11/2016

"The basic idea of the IOT is that...

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DOWNLOADED MENA

DOWNLOADED MENA

20/10/2016 20/10/2016

Topics covered in this issue...

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Blurred lines

Blurred lines

25/09/2016 25/09/2016

You cannot be a siloed specialist any...

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The art and science of content planning

The art and science of content planning

25/09/2016 25/09/2016

For content to be relevant,...

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Here and now

Here and now

25/09/2016 25/09/2016

Space to ponder is sparse in today's...

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The Ultimate Goal

The Ultimate Goal

18/09/2016 18/09/2016

What does ROI mean to you? Yves-Michel Gabay, Regional General Manager MENA and Bhaskar Khaund, Regional Head of TV and Multiscreen respond to the question in the Opinion column of GMRs September 2016 issue.

What does ROI mean to you? Yves-Michel Gabay, Regional General Manager MENA and Bhaskar Khaund, Regional Head of...

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Nagham and Nour in the Graduate issue of Campaign

Nagham and Nour in the Graduate issue of...

29/08/2016 29/08/2016

Nagham & Nour, two of MEC's fairly new starters, in their first job, talk about how they see their role in the industry changing over the next five years.      

Nagham & Nour, two of MEC's fairly new starters, in their first job, talk about how they see their role in...

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The march towards addressability

The march towards addressability

23/08/2016 23/08/2016

Bhaskar Khaund, MEC MENA's regional...

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Downloaded MENA

Downloaded MENA

15/08/2016 15/08/2016

Topics covered in this issue are;...

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Focus on Advertising in Bloomberg's Businessweek Middle East

Focus on Advertising in Bloomberg's...

13/07/2016 13/07/2016

MEC has a dedicated content unit,...

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The future stars of media

The future stars of media

29/05/2016 29/05/2016

Hoda Najem, Performance Media Manager and Karim Refaat, Group Account Manager Social, are whirlwinds in their own right, and rightly deserve a spot in Campaign's Faces to Watch Media 2016.

Hoda Najem, Performance Media Manager and Karim Refaat, Group Account Manager Social, are whirlwinds in their...

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Riding the tide of change

Riding the tide of change

15/05/2016 15/05/2016

As MEC unveils its content factory Wavemaker, Mohan Nambiar, CEO, MEC MENA and Fatima Shaikh, Regional Head, MEC Wavemaker tell Eleanor Dickinson why it's time for media to get creative.

As MEC unveils its content factory Wavemaker, Mohan Nambiar, CEO, MEC MENA and Fatima Shaikh, Regional Head,...

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The missing partner in the startup ecosystem

The missing partner in the startup...

17/04/2016 17/04/2016

Three ways to improve connections...

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Marketers should learn to Code

Marketers should learn to Code

11/04/2016 11/04/2016

Simon Sothcott, Digital Director, MEC MENA, explains why marketers should up thier tech game in the recent (April) issue of Gulf Marketing Review.

Simon Sothcott, Digital Director, MEC MENA, explains why marketers should up thier tech game in the recent (April)...

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Downloaded MENA

Downloaded MENA

22/02/2016 22/02/2016

Topics covered in this issue are; CES...

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Welcome to the amphitheatre of content

Welcome to the amphitheatre of content

08/12/2015 08/12/2015

Don't think of content as a way to...

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Rise of the Digital Walled Garden

Rise of the Digital Walled Garden

08/12/2015 08/12/2015

Does aligning with one platform limit our data capabilities especially when looking at global deals, asks James Kaye, Head of Response & Programmatic, MEC Interaction. Article as published in Campaign 29 November 2015 issue.

Does aligning with one platform limit our data capabilities especially when looking at global deals, asks James...

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Thinking Small

Thinking Small

08/12/2015 08/12/2015

Now is an era of unicorns and exponential growth in business; an era of new strategies, tools and partners, argues Anthony Giordano, Group Account Director, MEC MENA. Article as published in Campaign 29 November 2015 issue.

Now is an era of unicorns and exponential growth in business; an era of new strategies, tools and partners, argues...

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Tapping into the Internet of Things

Tapping into the Internet of Things

01/11/2015 01/11/2015

IoT offers marketers the opportunity...

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Almost famous

Almost famous

05/10/2015 05/10/2015

MEC's Shareen Attavar, Business Unit Director, talks fans, followers and the growth of influencer marketing. Article as published in Campaign 20 September 2015 issue.

MEC's Shareen Attavar, Business Unit Director, talks fans, followers and the growth of influencer...

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The magic of apps

The magic of apps

05/10/2015 05/10/2015

We need to look beyond the mobile versus desktop debate towards a holistic view, argues MEC's Simon Sothcott, Digital Director-Vodafone Qatar and Dubai. Article as published in Campaign 20 September 2015 issue.

We need to look beyond the mobile versus desktop debate towards a holistic view, argues MEC's Simon Sothcott, Digital...

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The medium data world of media audience measurement

The medium data world of media audience...

05/10/2015 05/10/2015

Welcome to the medium data world of...

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Global Ideas 2015

Global Ideas 2015

13/07/2015 13/07/2015

Welcome to Global Ideas, our annual...

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