MEC Digitalks : Panel on Mobile Advertising » MEC MENA

DJLT Animation
  • News
    News
  • Publications
    Publications

News

1 / 3

Publications

1 / 7
Trouble in the Air

Trouble in the Air

09/04/2017 09/04/2017

Content will remain a significant challenge for the GCC's free-to-air TV industry, says the regional head of TV and Multiscreen at MEC...

Download

MEC Commerce expands into MENA

MEC Commerce expands into MENA

09/03/2017 09/03/2017

MEC, today announced the launch of MEC Commerce, the agency’s specialist ecommerce consultancy, in the MENA region. To find out more,...

Download

The over-analysis of digital - moving beyond behaviour

The over-analysis of digital - moving beyond behaviour

21/11/2016 21/11/2016

"Full-screen takeovers are one of the main drivers of annoyance - the same...

Download

Performance Content and the future of SEO

Performance Content and the future of SEO

21/11/2016 21/11/2016

"As Google keeps saturating its first result page with ads, knowledge graphs...

Download

 
 
MEC Digitalks : Panel on Mobile Advertising
13/12/2016

In the ever-evolving world of ‘Digital Media’ it is relatively easy to get overwhelmed and out-run by the latest trends, technological advancements and product offerings available to us as an agency.

At MEC MENA, we wanted to pinpoint the core Digital strategic planning pillars and get to the heart of what’s on offer, what concerns we face as an industry and most importantly what the future holds for our clients as well as our agency business.

We developed a series of panel discussions-  featuring some of the regions most trusted figures to facilitate productive, informative and educational conversation, bringing clarity to some of our agency questions and concerns.

Our first panel session on November 24th was all about Mobile. We brought representatives across some of our key Mobile partners together, from a variety of backgrounds such as data, creative, publisher and network to ensure we created a platform for a productive, well-rounded discussion.

With highly positive feedback from the first, Panel session two is being planned and will be held in January 2017.  To kick off the New Year we will address the controversial topic of the impact of programmatic buying on digital media publisher houses.

Watch this space.

 

MEC Digitalks : Panel on Mobile Advertising
close