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Content will remain a significant...

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MEC, today announced the launch of MEC Commerce, the agency’s specialist ecommerce consultancy, in the MENA region....

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The missing partner in the startup ecosystem

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Don't think of content as a way to 'Wow' an audience but let them find their own 'wow factor', says Karim Refaat, Group Account Manager-Social Media, and Sofia Sacre, Social Media Manager, MEC Access. Article as published in Campaign 29 November 2015 issue.

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MEC MENA MEDIA FACES TO WATCH 2017

MEC MENA MEDIA FACES TO WATCH 2017

30/04/2017 30/04/2017

Campaign Middle East profiles young professionals making waves in the industry today.  

Download

Trouble in the Air

Trouble in the Air

09/04/2017 09/04/2017

Content will remain a significant challenge for the GCC's free-to-air TV industry, says the regional head of TV and Multiscreen at MEC...

Download

MEC Commerce expands into MENA

MEC Commerce expands into MENA

09/03/2017 09/03/2017

MEC, today announced the launch of MEC Commerce, the agency’s specialist ecommerce consultancy, in the MENA region. To find out more,...

Download

The over-analysis of digital - moving beyond behaviour

The over-analysis of digital - moving beyond behaviour

21/11/2016 21/11/2016

"Full-screen takeovers are one of the main drivers of annoyance - the same...

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MEC MENA wins Agency of the Year at the Festival of Media 2016
21/04/2016

MEC MENA wins Agency of the Year at the Festival of Media

MEC MENA was named Media Agency of the Year at the Festival of Media awards in Dubai last night. The awards celebrate the very best in media thinking and communications across the Middle East.

MEC also won Campaign of the Year for MAGGI Diaries, a comprehensive content case that documents four housewives’ cultural and culinary journey as an inspiration to women throughout the region. Other wins included 3 Gold, 3 Silver and 3 Bronze Awards, making MEC the most awarded media agency of the night. 

“This accolade is a testament to the amazing work our team in MENA delivers for clients,” said Mohan Nambiar, CEO of MEC MENA.  “Producing excellent results is our motivation and this recognition will further strengthen our commitment to delivering and driving our clients’ businesses and brands forward. I am over the moon for all the team across the region.”

Alastair Aird, MEC global COO and head of MEC’s newly launched content offer MEC Wavemaker, commented, “This is just fabulous news and a huge endorsement for the MEC Wavemaker team in the Middle East.  These wins are proof positive that our approach to creating content is the right one; it’s specifically designed to make change happen – and measurably improving a brand’s performance. This thinking is the root of the MENA team’s success.  And I couldn’t be any prouder.”

Rainer Mueller, Communication and Marketing Services Director, Nestlé Middle East, added, “MEC team! The recognition of your work at the Festival of Media Award is well deserved, amazing, outstanding, mind-blowing, incredible… We are all very proud of you and we feel privileged to work with the best media agency team of the year. Keep on your passion to build great Nestlé brands, to delight our consumers, to enhance their lives, and win as many as awards as you can. As mentioned yesterday, the new benchmark is now winning global awards. No pressure…”

MEC won in the following categories:

Agency of the Year

Campaign of the Year: MAGGI Diaries - A Journey of Women, Food and Change

Best Content Creation

Gold - MAGGI Diaries - A Journey of Women, Food and Change - MAGGI

Bronze - Meet the Family – Nescafé Arabiana

Best Use of Digital Media

Gold - Mother to a Generation - NIDO Fortigrow

Best use of YouTube (new for 2016)

Gold - Celebrate the Breakers' Breaks - KIT KAT

Silver - MAGGI Diaries - A Journey of Women, Food and Change

Best Engagement Strategy

Silver - Meet the Family - Nescafé Arabiana

The Creative Use of Media Award

Silver - Mother to a Generation - NIDO Fortigrow              

Best Communications Strategy

Bronze - Celebrate the Breakers' Breaks - KIT KAT

Best Use of Content

Bronze - MAGGI Diaries - A Journey of Women, Food and Change - MAGGI

 

MEC MENA wins Agency of the Year at the Festival of Media 2016
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