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Trouble in the Air

Trouble in the Air

09/04/2017 09/04/2017

Content will remain a significant challenge for the GCC's free-to-air TV industry, says the regional head of TV and Multiscreen at MEC...

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MEC Commerce expands into MENA

MEC Commerce expands into MENA

09/03/2017 09/03/2017

MEC, today announced the launch of MEC Commerce, the agency’s specialist ecommerce consultancy, in the MENA region. To find out more,...

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The over-analysis of digital - moving beyond behaviour

The over-analysis of digital - moving beyond behaviour

21/11/2016 21/11/2016

"Full-screen takeovers are one of the main drivers of annoyance - the same...

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Performance Content and the future of SEO

Performance Content and the future of SEO

21/11/2016 21/11/2016

"As Google keeps saturating its first result page with ads, knowledge graphs...

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Uncupping the stigma
31/10/2016

On Thursday, 27th October 2016, in support of Breast Cancer Awareness, the MEC MENA offices planned a day of activities in support of this great cause.

Inspired by a colleague who is a survivor of breast cancer, this has become an annual event.

In MEC Dubai the day started with a message to all employees, encouraging them to fight the stigma and raise awareness of breast cancer. This was followed by a powerful and stimulating talk by our colleague who shared her very personal breast cancer story. Her message was clear: Despite the fear of a diagnosis, early detection is the key to survival and recovery.

The day continued with food and activities to promote the SURVIVE THRIVE concept of raising awareness – and lots of pink! The other MEC MENA offices joined the cause with similar activities.

Our campaign, UNCUPPING THE STIGMA, went one step further from raising awareness, as we also focused on educating our employees about breast cancer and encourage the MEC MENA women to look for signs of cancer, have regular mammograms and seek professional support early.

Uncupping the stigma
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